AB Gustaf Kähr was established in 1857 and is today one of Europe's leading parquet and wood flooring producers. Kährs is active in more than 40 markets worldwide.

Kährs is using the following products

iBlick Finder
InSight Survey


The Flooring Guide serves all

Offering a unique selection of wooden floors in each market and for different customer groups, Kährs needed a highly flexible solution with low maintenance costs. iBlick Finder was the natural choice; its rich user interface impressed, as did the simplicity of connecting iBlick Finder to any CMS (Content Management System) and integrate it to any web page.
Today The Flooring Guide helps thousands of customers around the world to find the right wooden floor, presenting the local selection and adapting its functionality to different customer groups.


In touch with the customers

iBlick Finder provides detailed statistics of customer behaviours, search patterns, preferences and how it changes over time. In addition to the statistics, Kährs is using Insight Survey to identify possible improvements and gain deeper consumer insights. As a company founded in the 19th century knows; you need to stay in touch with your customers. One insight we will share; 9 out of 10 (!) respondents said they would recommend The Flooring Guide to friends.


Recommended links


AB Gustaf Kähr
Eva Ling, Web & PR
"More than being a highly popular search engine, iBlick Finder provides invaluable consumer insight that helps us stay in touch with our customers."